Custom Chrome Files Bankruptcy
OK -so industry icon Custom Chrome (aka Global Motorsport Group) finally filed for chapter 11 after many years of backsliding and losing market share. The public line is that the filing will pave the way for a sale to Dae-II, the company that manufactures CC’s Rev Tech and Motor Factory line. They go on to say that funding is in place and that nothing will will change operationally. That is unfortunate because what I think they really need to do is change operations.According to MPN (motorcycle product news) company founder Nace Panzica will take over the reigns again after the sale.As a person who has done business with Custom Chrome I hope they can build the business back, its good for everyone.
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